Claro Couture Powered by RTW

Claro Couture, powered by Run To Wear, a groundbreaking initiative to revolutionize the fashion experience. Through personalized Digital IDs, Fernando Claro offers unparalleled transparency throughout the lifecycle of his creations, fosters circular business models at scale, and ensures seamless on-product authentication. Welcome to a new era of fashion innovation, where Fernando Claro sets the standard for style and sustainability, one smart tag at a time

Unlocking Sustainability.

Each Claro Couture garment is embedded with a unique Digital ID, driving comprehensive lifecycle transparency, facilitating circular business models at scale, and ensuring seamless on-product authentication. Through a simple scan of an NFC tag, Claro Couture customers gain access to transparent product details, environmental impacts, and can verify the authenticity of their purchase. From repairs to refurbishments, each stage of the garment's journey is meticulously recorded in its digital passport, guaranteeing its authenticity and sustainability credentials.

Claro Couture has implemented smart NFC tags with a serious intent to fortify their customer relationships. These tags, serve as conduits to unveil the intricate narratives behind each garment, accentuating the craftsmanship and the brand's ties to Sevilla.

The strategic use of NFC tags extends beyond mere storytelling. It grants customers privileged access to exclusive digital experiences, such as tailored invitations to fashion events and early glimpses of upcoming collections. This deliberate integration of technology not only enriches the customer's journey but also fosters a profound sense of belonging and distinction within the Claro Couture community.

Claro Couture's utilization of NFC technology represents a significant commitment to enhancing customer engagement and brand loyalty.

"Thanks to Run To Wear's smart tags, Claro Couture has revolutionized sustainability and customer engagement. These tags provide transparency on material origins, ensuring authenticity and boosting trust. They've also opened doors to the second-hand market and offer valuable customer insights for future collections. Run To Wear's innovation is a game-changer for brands looking to enhance sustainability and customer experience."

-Beatriz Claro

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